Stem is in the process of moving to a new home in the internet ether. Soon, you’ll be directed there automatically but, for now, please click on the link below to go to our new blog. It’s got everything this blog has on it but that’s where stemgirl will be adding new stuff from now on……
Posted in life at stem flowers
Tagged advertising, publicity, Ruth Curran Crawley, stem flowers
Well, what a great (if exhausting) weekend Stem had at The UK Wedding Show! Once we’d negotiated the slightly mad roads around the ExCel Centre London, managing to get lost only a couple of times, we set up our stand with fabulous spring-time flowers and a collection of beautiful bouquets.
In planning the flowers we were going to use, we tried really hard to come up with a way of giving a good indication of Stem’s personality and creativity. We hoped to create a slightly whimsical, magical display and I think it worked!
Quirky accessories, cute little brightly coloured birds, loads of seasonal foliage and branches of blossom looked absolutely gorgeous next to the fragrant narcissi and hyancinths, tulips, anemones and feverfew. We even planted jewel coloured primulas in teacups, milk-jugs and sugar bowls.
We had a smashing day working alongside Beauberry House, Shot by the Sheriff, Katie Fine, SLR Management and Eloise Prouse and were really frantically busy talking to lovely people on both days. Thanks to all of you who came to say hello!
Posted in life at stem flowers
Tagged accessories, advertising, Beauberry House, British flowers and foliage, civil partnerships, gorgeous colours, happy brides, happy grooms, happy mums, publicity, Ruth Curran Crawley, seasonal, single colour displays, South London, South London florist, Spring flowers, stem flowers, wedding fair
Take a look at the September/October issue of Wedding Flowers Magazine and you’ll see some of our gorgeous flowers. Hooray!
As the photoshoot took place at the very beginning of the summer, I made full use of the fabulous English flowers and foliage – Sarah Bernhardt peonies and Sweet Williams from John Austins and sorbus from GB Foliage. The rambling rose was foraged in West Norwood!
Hooray! Have a look at Stem’s gorgeous flowers featured in the October/November issue of Cosmopolitan Bride.
Stem provided the flowers for Jude and Dave’s fabulous wedding at The Swan at the Globe in London (p.46-48). More photos of their day will follow as soon as this very proud stemgirl gets back into the world of the organised blogger!
As I think I’ve said before, features in magazines or on other blogs and websites are the kind of publicity we just can’t buy. I know I’m not an expert at the whole publicity thing but I am increasingly underwhelmed by the effectiveness of paid-for advertising. That is, I don’t think it’s worth the cash. I suspect our clients are most interested in recommendations and information about Stem from people who know what they’re talking about (i.e. other brides and grooms) rather than glossy ads that tell you nothing real about us. That’s not a hint about recommending us, by the way. Really not….
So stemgirl finds herself quoted in the latest edition of Wedding Flowers Magazine which I’m really pleased about. Especially as it’s in a feature about ‘green’ weddings. Check out pages 50-51 of the February/March issue. One of my quotes is in pink at the centre of the page!
Featuring in a respected publication like this (or other wedding and events magazines) is absolutely fantastic for a business like Stem Flowers. It generates lots of interest from people who happen to read about us and think we sound cool. And then make contact with us. And then ask us to work for them. It is sometimes far more effective than placing adverts which I often find inordinately expensive when one takes into account that they will often generate no interest at all.
How gutting it is, then, to have a lovely quote or two from me in a lovely magazine which lovely people read and NO MENTION of the name of my business or any contact details….AAAARGGHHH!
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